About Us

StarChoice Bookings & Concerts is a successful full-service booking & concert promotion agency established on the East Coast and currently representing Grammy Award winning, international, regional and local entertainers.


We also represent new and fresh talent that meet the needs of our clients. Our files currently include talent from all over the country and around the North, Mid and Southern Atlantic region. Take a peek inside, get to know the team leaders of StarChoice Bookings & Concerts, and get an overview of what kind of clients we represent.



                        LaCrue  Moore - CEO, Founder - Choice Records, LLC

LaCrue Moore is the former lead singer/ manager for

National - International recording artists Brothaz by Choice

of Richmond, VA.


Brothaz By Choice was discovered by producer, The Isley Brothers' Chris Jasper (Isley Brothers 2 + 2, Isley Jasper Isley) who later signed them to New York based Gold City record label. After major sales in Japan, a write up in the industry’s prestigious Billboard Magazine, multiple projects and returning home from national tours, Moore found himself developing artists on his own label, Choice Records.


Soon thereafter, Moore was joined by best friend Pablo Birriel (original BBC member) and they were hard at work piloting the rapidly growing company. Choice Records, LLC is strategically located in Virginia's capitol city of Richmond. The company is an aggressive label which has established itself for presenting quality entertainment throughout the east coast. Choice Records developed and launched its internet music store www.Suite503Music.com, which housed a database of approximately 1.5 million songs of over 173,000 independent artists, provided marketing, promotional, audio and visual avenues for the independent artists to be heard around the world..


Not only is the label devoted to finding and cultivating new artists but they are well known throughout Virginia for their philanthropic efforts with the S.C.A.T. Foundation. Incorporated as a 501 (c) (3) organization, the S.C.A.T. Foundation, Inc., was responsible for fundraising much needed funds for at risk sickle cell anemia organizations and for families facing the most difficult of times. Choice Records’ influence and music business savvy, lends itself to Artist management, bookings and concert promotions. With over thirty-five years of experience in the entertainment industry the company received rave reviews for its commitment to the entertainment industry.


LaCrue has worked with music industry legends such as, Big Bub, Shante Moore, David Hollister (Black Street), Grover Washington Jr., producer Jim Solomone (Levert), Boyz II Men, Ronald Serianni (Philly Music Video), Master keyboardist/producer (Bill Jolly), Grammy award winner/master producer Wayne Warnecke (Wayne's World Studio - White Plains, NY. LaCrue can be seen in D' Angelo's video entitled "LADY," directed by (Hype Williams).


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